The deal was secured on September 9 between the Baltimore Ravens of the National Football League (NFL) and Maryland health officials. The White House has tried recruiting professional sports leagues—especially the NFL and the National Basketball Association (NBA)—to help promote the president’s healthcare law but they have declined.
But Maryland officials evidently appealed directly to the home team, announcing in early September that the Ravens would help market the state’s Obamacare exchange known as Maryland Health Connection. Both parties refused to offer specifics when the deal was initiated and Judicial Watch filed a Maryland Public Information Act request for details.
In a “Sponsorship Agreement” between the Maryland Health Connection and the Ravens, the state will pay the Super Bowl champs $130,000 to push Obamacare on television, radio, the team’s official website, its newsletter and in social media. This includes the Ravens Report Show on cable TV and a number of pre and post-game radio segments as well as Facebook and Twitter plugs.