Three years after signing Obamacare into law, President Barack Obama finally looks eager to talk about it.
The White House is mapping out a strategy to deploy the president, First Lady Michelle Obama, Vice President Joe Biden and Jill Biden in what will be their most coordinated effort yet to sell Obamacare, senior administration officials said.
A burst of activity will coincide with the October opening of the insurance marketplaces, but the West Wing views this next phase as something more akin to a political campaign’s push for early votes. Over the six-month enrollment period, the White House will use the Obamas and Bidens strategically, tracking the turnout for the exchanges in key states and sending them into weak markets to boost numbers.
Obama’s deepening engagement stands in contrast to his arms-length treatment of the law since the legislative fight, bruising and endless, drew to a close in 2010. He moved onto other priorities — and only rarely, if not reluctantly, looked back.
But in the last month alone, Obama has plugged the new health benefits on “The Tonight Show with Jay Leno,” convened a videoconference with state health officials from the Situation Room, devoted a weekly address to the law and tweeted about it with Katy Perry, who boasts 41 million followers.
Via: Politico
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