This new tech heavyweight is lighter than air.
Apple unveiled a thinner, lighter version of its popular tablet called the iPad Air along with a slew of new Macs and new software at a Tuesday event in San Francisco -- just in time for the holiday shopping season.
The company also said that its latest computer operating system, Mavericks, is available free of charge.
The Cupertino, Calif. company said the iPad Air weighs 1 pound, compared with 1.4 pounds for the previous version. Apple marketing chief Phil Schiller called the tablet a "screaming fast iPad" that's eight times faster than the original, which came out in 2010.
The iPad Air will go on sale Nov. 1 and start at $499, while the iPad 2 will continue selling at a starting price of $399. BUt Apple CEO Tim Cook first took the stage to announce major updates to the company's line of computers.
"We've had one focus since the beginning: to build the best personal computers in the world."
- Apple CEO Tim Cook
"We have an amazing line up of desktops and notebooks," Cook said. "And we've had one focus since the beginning: to build the best personal computers in the world."
Unlike the competition, which Cook called "confused," Apple has a very clear direction and a very ambitious goal, he said. "We still believe deeply in this category and we're not slowing down on our innovation. We've been really hard at work on the Mac."
No comments:
Post a Comment