Showing posts with label Celebrations. Show all posts
Showing posts with label Celebrations. Show all posts

Saturday, July 4, 2015

Must-have craft beers for July 4th celebrations

Don’t water down your fireworks. These summer selections can be the life of the party.

The odds are pretty good you’re going to have a beer this weekend.
The Fourth of July is the biggest beer holiday of the year, according to Nielsen. Last year, consumers spent $825.8 million on ales, lagers and other sudsy beverages as they celebrated America’s independence – just under $300 million more than they do for the Super Bowl and $95 million more than Memorial Day.
So it shouldn’t come as much of a surprise when you see all sorts of specials on Bud Light, Miller Light and Coors Light at your local grocery and package stores – or the heavy ad campaigns by the macro beer companies. And those pushes make plenty of sense. Given that July 4 celebrations are often day-long affairs, there’s a good case to be made for lighter, low alcohol beers.
Fortunately, craft brewers have become more cognizant of that – and there are some terrific options available. In fact, since July 4 is a holiday where even non-beer drinkers tend to pick one up at some point, this can be the perfect time to introduce people to craft options.
One way to do that is at a beer festival. There are, somewhat surprisingly, a couple of notable gatherings that occur this weekend. The Georgia Aquarium in Atlanta will host Red, White & Brew, with more than 50 beers to sample (followed by a fireworks viewing on the roof of the Aquarium’s parking deck). And Portland’s Craft Beer Festival will be in full gear, with 45 brewers taking part in the three-day event.
But let’s be honest. Most of us will spend the day with friends and family, not too many steps away from the grill – and likely with a pool or ocean within sight as well. If that’s your plan and you’re looking for something different to put in the cooler this year, here are a few suggestions – based around what you might be doing at the time. As you sip by the pool or on the beach.

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