Showing posts with label Let's Move Campaign. Show all posts
Showing posts with label Let's Move Campaign. Show all posts

Sunday, December 1, 2013

Gallup: Mooch’s “Let’s Move!” Campaign An Abject Failure, America’s Eating Habits Worsened In 2013…

In September Queen Mooch took credit for a “cultural shift” in America’s eating habits.
WASHINGTON, D.C. — Americans’ eating habits have deteriorated in 2013, as fewer adults report eating healthy all day “yesterday” in every month so far this year compared with the same months in 2012. In particular, healthy eating in June, July, August, and September declined by at least three percentage points from the same months in 2012. Moreover, in most months this year, healthy eating has been at its lowest in Gallup trends since 2008.
Gallup and Healthways ask at least 500 Americans each day about their eating habits as part of the Gallup-Healthways Well-Being Index.
Healthy eating generally follows a seasonal pattern, gradually declining in the spring, ticking up in the late summer months, and then falling steeply in November and December. The increase between December 2012 and January 2013 was 1.9 percentage points, which is lower than the typical New Year’s uptick. Additionally, May and June 2013 brought steeper-than-usual declines.

Wednesday, November 6, 2013

Obama-Tied Firm Got $100k to Create Michelle’s “Let’s Move” Logo

A marketing firm with close ties to the president got a plum no-bid contract for $100,000 to design the “Let’s Move” logo for Michelle Obama’s childhood obesity campaign, according to government documents obtained by Judicial Watch.

The arrangement violates federal contracting rules and is even acknowledged by federal officials as an “unauthorized commitment,” the records obtained by JW show. As a result the agency that illegally awarded the contract, the U.S. Department of Agriculture (USDA), prepared a “request for ratification of an unauthorized commitment” to legitimize the expenditure. The justification provided to JW as part of the records is that the program was too important and time-sensitive for the official who awarded the no-bid deal to research the rules.

In all, JW obtained 44 pages of documents from the USDA, the agency largely in charge of distributing funds for the First Lady’s $4.5 billion measure (Healthy, Hunger-Free Kids Act) to revolutionize the inner-city diet and conquer childhood obesity. Among the documents is a scathing electronic mail exchange between the USDA Deputy Director (Jodey Edwards) in the Office of Procurement & Property Management and an agency administrative officer named Yvette Ward. Edwards asks “What did we get for our money … any deliverable? I know this is an unauthorized commitment: however the contractor still must provide evidence of what is being paid for …”

The firm that raked in the cash is Shepardson, Stern & Kaminsky (SS+K), which had previously served as the official agency for Obama for America’s youth initiatives in both 2008 and 2012. SS+K also received a sweet $2 million deal from the Obama Department of Education for the “TEACH” teacher recruitment campaign in 2010. Before the Obama administration started doling out money to the little-known firm, it had landed only one government contract—awarded in 2002 by the Department of Defense—worth $50,000.

The SS+K team that worked on “Let’s Move” consisted of the following: Robert Shepardson a partner in the firm who previously led SS+K’s work on Obama political campaignsMarty Cooke, who is no longer with SS+K but served as creative director during Obama’s 2008 presidential campaign; Rebecca Matovic, a partner who also did work for the Gates Foundation, the Environmental Defense Fund, George Soros’ Open Society Foundation, and the governments of Bolivia and Colombia.

The USDA official who inappropriately authorized the no-bid “Let’s Move” slogan deal appears to have been a political appointee named David Lazarus, the records obtained by JW show. Lazarus is a former senior advisor to USDA Secretary Tom Vilsack who previously served as National Rural Vote Deputy Director for Obama for America and as an advisor to the Obama-Biden transition team.

Not surprisingly, no significant action was taken against the parties responsible for the violation. Senior procurement officials simply spoke with the offender to “explain the procurement process,” according to the records. Training on procurement rules was subsequently provided to all senior advisors, the files further reveal, adding this: “The Senior Procurement Executive had intended to provide this seminar as part of the training that was given to new incoming political appointees at the start of the administration, but thought administrative oversight this wasn’t done.”

“Let’s Move” is described as “America’s move to raise a healthier generation of kids,” a comprehensive initiative launched by the First Lady dedicated to solving the challenge of childhood obesity. The goal is to solve this crisis within a generation, according to the “Let’s Move” website, by among other things, ensuring that every family has access to healthy, affordable food. Looking at the website and the slogan that cost U.S. taxpayers $100,000, it’s difficult to see the “time-sensitive” importance that could justify a no-bid contract.

Via: Judicial Watch
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Thursday, October 10, 2013

POSTAL SERVICE TO DESTROY MICHELLE O. 'JUST MOVE' STAMP SERIES OVER SAFETY CONCERNS

According to Linn’s Stamp News, the US Postal Service has now been forced to destroy the entire run of stamps based on Michelle Obama’s “Let’s Move” initiative. 

That’s because three of the stamps showed children doing unsafe activities: one showed a child jumping cannonball-style into water; a second showed a child skateboarding without kneepads; a third showed a child doing a headstand without a helmet. 
The President’s Council on Fitness, Sports & Nutrition had not approved the stamps, but were only made aware of the problem after Nagisa Manabe, USPS marketing chief, asked Michelle Obama to take part in the ceremony inaugurating the initiative.

Thursday, September 19, 2013

Move over food cartoon characters, here come the Obamas

Coming soon to a supermarket near you, jars of tofu and packaged bean sprouts plastered with pictures of Michelle and Barack Obama.

In Michelle Obama’s resurrected Let’s Move Campaign, a private session, organized by both the first lady’s office—and the president’s policy advisors—now positions Michelle Obama as the facilitator of debate urging food industry executives to increase their advertising of healthful products for kids. (Los Angeles Times).

With zero credentials as a schooled Nutritionist, Michelle Obama wants to drive cartoon characters promoting children’s’ food straight out of the public marketplace.

“You all know that our kids are like little sponges.  They absorb whatever is around them,” she said.  “But they don’t yet have the ability to question and analyze what they’re told.” (LA Times, Sept. 18, 2013).

Given the slaughter of innocents at the Navy Yard on Monday, perhaps Michelle Obama should be using more of her time to ban violent video games.

Perhaps it would be a good idea, too, for her to acknowledge that her husband Barack says it’s time to give sex education to children in kindergarten.

Neither Obama gives children of the womb a chance at life, surely making their credibility in childhood obesity highly questionable.


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