Planned Parenthood’s Action Fund plans to spend more than $3 million in Ohio and Virginia against Mitt Romney in the wake of his pledge to “get rid” of the women’s health advocacy group.
The group is one of several liberal-leaning women’s organizations planning to spend millions of dollars in crucial election states to swing undecided female voters toward President Obama.
Joining them are NARAL Pro-Choice America and EMILY’s List, two abortion-rights groups who are also planning aggressive campaigns.
Their message is in line with Obama’s increased courtship of female voters.
Several women will address the Democratic National Convention in Charlotte. And the campaign announced on Friday a “Romney/Ryan: Wrong For Women” tour for next week that will feature prominent female supporters traveling to swing states to promote the president’s record on women issues.
The support from women’s groups can boost those efforts. Their advertising offensive comes months after Romney pledged to “get rid of” Planned Parenthood.
"Of course you get rid of ‘ObamaCare,’ that's the easy one, but there are others," he said in March. "Planned Parenthood, we're going to get rid of that."
Planned Parenthood Action Fund — which is the political arm of the Planned Parenthood Federation of America — will spend $3.2 million on television ads in Ohio and Virginia beginning in mid-September.
