Why Big Bird’s Federal Subsides Need to Go

The call to eliminate federal subsidies to the Public Broadcasting Service (PBS), such as Governor Mitt Romney’s recent statement, shouldn’t ruffle the famous fowl.

After all, not only does PBS not need taxpayer support, but because it inevitably entangles Big Bird in politics, it does him more harm than good.

Federal contributions to the Corporation for Public Broadcasting (CPB), which distributes money to PBS, totaled $444 million in FY 2012. While that may not be a lot in Washington, which spent a whopping $3.54 trillion that year, it is real money to most Americans.

But ending these subsidies wouldn’t break the bank for public broadcasting. In FY 2010 (information available to date), the CPB subsidies amounted to only 15 percent of public broadcasting station’s total funding. Other sources included listener and viewer contributions, university and foundation support, and business underwriting. Sesame Street itself received only $1.4 million in a federal grant through CPB in FY 2012. As Sherrie Westin, executive vice president and chief marketing officer of Sesame Workshop, affirms:

[Sesame Workshop] receives very, very little funding from PBS. So, we are able to raise our funding through philanthropic, through our licensed product, which goes back into the educational programming, through corporate underwriting and sponsorship.

Big Bird and his popular Sesame Street neighbors would not disappear if federal ties are severed. Westin adds that “when they always try to tout out Big Bird, and say we’re going to kill Big Bird—that is actually misleading, because Sesame Street will be here.”

The “Golden Condor” has quite a healthy nest egg, too: Sesame Workshop reported a net worth of $356 million as of June 2011.

Via: The Foundry

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The Actor Who Created Big Bird Makes About $314,000 a Year

Even Big Bird has to make some money. The Sesame Workshop's 990 form for the 2010 tax year reveals that Caroll Spinney, the man behind the newsworthy yellow guy and Oscar the Grouch, made $314,072. That's the most recent form available at Guidestar, which covers the tax year ended June 30, 2011. At MSN Jonathan Berr writes that Spinney's salary shows that "like for-profit media companies, Sesame needs to pay top dollar to attract talent." Spinney has played the bird since the show began in 1969, though others have stepped into the role at times.

For a comparison in the world of children's television, the girl who voiced Dora the Explorer (and became embroiled in a legal tangle with Nickelodeon) made about $300,000 over three years, TMZ reported in 2010. Spinney, however, is a long-term resident on Sesame Street. 

Big Bird made national headlines last week when presidential candidate Mitt Romney invoked the character's during the debate. Now, to Sesame's chagrin, the Obama campaign is trying to make votes out of Romney's pledge to cut PBS funding. But Big Bird has a greater villain than Mitt Romney, Berr says—for instance, his for-profit competitors like Dora. Berr writes that "competition for the preschool market is tough and getting harder," and Sesame has had losses and layoffs. 

Via: The Atlantic Wire 

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LEAVE ME ALONE OBAMA

Big Bird, it seems, isn’t thrilled about his cameo in the presidential race.

The folks at Sesame Street are asking the Obama campaign to pull down a TV ad released Tuesday that mocks Mitt Romney for vowing to yank the subsidy to PBS.

At the presidential debate in Denver last week, Mr. Romney said he would end the subsidy in view of the nation’s fiscal troubles.

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“I love Big Bird,” the Republican challenger said “… But I’m not going to keep on spending money on things to borrow money from China to pay for.”

Up went an ad by team Obama called “Big Bird’’ that suggests Mr. Romney is targeting children’s programming rather than legitimate threats to people’s economic interests.

The ad shows images of Bernie Madoff and others implicated in various financial and corporate scandals. A narrator then intones: “And the evil genius who towered over them?”

A silhouette of Big Bird flashes on screen.

“Mitt Romney knows it’s not Wall Street you have to worry about, it’s Sesame Street,” the narrator said.

The ad is airing on national cable and broadcast TV, in time slots devoted to comedy shows, the Obama campaign said.

Sesame Street isn’t amused. Sesame Workshop, a nonprofit educational organization that produces and owns the show, issued a statement Tuesday saying “we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and as is our general practice, have requested that the ad be taken down.”

Via: WSJ

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