Saturday, September 22, 2012

AP: Mitt Romney Runs Campaign Like CEO He Was


WASHINGTON (AP) — Mitt Romney seems to be both candidate and campaign CEO these days, and some Republicans say he's trying to do too much.
He reviews TV ads and polling data on an iPad. He writes many of his speeches. He's often talking like a consultant.
One instance of that gave him trouble last week, when a secretly taped speech to donors was posted online just as polls show him narrowly trailing President Barack Obama.
"Here are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe that government has a responsibility to care for them," Romney said at the May fundraiser. "And so my job is not to worry about those people — I'll never convince them that they should take personal responsibility and care for their lives."
Democrats accused Romney of writing off half of the country. The former Massachusetts governor insisted he was just talking about the polls and trying to make the point that 47 percent of people probably will support the Democratic incumbent, no matter what their reasons.
Some Republicans grimaced.
They say Romney's explanation was evidence of a big problem with his campaign: The nominee simply is taking on too many duties. Romney's job is to inspire voters, they say, and not manage every detail of his campaign.
"He was talking about the electorate as if it were a ledger sheet," said Alex Castellanos, a Republican strategist who worked closely with Romney on his 2008 presidential campaign. "It diminishes him."
More broadly, the episode illustrated Romney's leadership style, which he's honed over decades in the private sector, where he was an actual CEO. It also provided a look at how he might lead the country as president.
Romney spokesman Kevin Madden defended Romney's approach.
"It's his campaign," Madden said. "On a campaign like this, everything is derived from the candidate's vision, and the reason they are offering their leadership to the American people."
During three decades in private business, Romney made big money turning around struggling companies with hands-on leadership and a laser-like focus on the smallest details.

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