NYT: Obama’s Aura of Defeat

In an argument that was echoed and amplified around the liberal twittersphere yesterday, New York’s Jonathan Chait made the case that the Romney campaign has bluffed the press into covering the last two weeks of the campaign as though Obama’s losing. Like George W. Bush in 2000, who famously (and probably foolishly) campaigned in California to lend himself an air of inevitability in the closing days of the campaign, Team Romney’s current brash confidence is designed to persuade the media to overlook the underlying numbers that still point to an advantage for the incumbent. And it’s working, Chait argues: The “widespread perception that Romney is pulling ahead,” he writes, “is Romney’s campaign suckering the press corps with a confidence game.”

I agree with Chait that the numbers still show Obama with a slightly clearer path than Romney to an (excruciatingly narrow) electoral college victory. But if you’re looking for a reason (besides, of course, the national polling showing an ever-so-slight Romney edge) why the media narrative has tilted toward the Republicans over the last week or so, I think the Romney campaign’s guarantee of victory has mattered much less than the Obama campaign’s recent aura of defeat.

Losing campaigns have a certain feel to them: They go negative hard, try out new messaging very late in the game, hype issues that only their core supporters are focused on, and try to turn non-gaffes and minor slip-ups by their opponents into massive, election-turning scandals. Think of John McCain’s desperate hope that elevating Joe the Plumber would change the shape of the 2008 race, and you have the template for how tin-eared and desperate a losing presidential campaign often sounds — and ever since the first debate cost Obama his air of inevitability, he and his surrogates have sounded more like McCain did with Joe the Plumber than like a typical incumbent president on his way to re-election. A winning presidential campaign would not normally be hyping non-issues like Big Bird and “binders full of women” in its quest for a closing argument, or rolling out a new spin on its second-term agenda with just two weeks left in the race, or pushing so many advertising chips into dishonest attacks on its rival’s position on abortion. A winning presidential campaign would typically be talking about the issues that voters cite as most important — jobs, the economy, the deficit — rather than trying to bring up Planned Parenthood and PBS at every opportunity. A winning presidential campaign would not typically have coined the term “Romnesia,” let alone worked it into their candidate’s speeches.
Via: New York Times

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