AFP launches biggest ad buy of the year in Va., Ohio, featuring critical doctors
A top conservative nonprofit group is airing a television ad this week that aims to drive home what the group says are potentially catastrophic consequences of the Affordable Care Act for the nation’s doctors.
Americans for Prosperity, which took out the seven figure ad buy this week, says the campaign is an attempt to relay the personal consequences of Obamacare, as the law is commonly known.
The ad, titled “Doctor Questions,” features Dr. Mary Ellen Gallagher, a family doctor and pediatrician. “I’ve treated sick kids for 15 years,” Gallagher says. “Obamacare has me worried.”
“Now I wonder, can I still work with parents to decide what’s best for their kids, or will the government be in the middle of things?” she asks.
The spot, which will air in Ohio and Virginia, is AFP’s largest ad buy of the year, and the second in a series that AFP spokesman Levi Russell said is designed to convey the law’s defects on a personal, emotional level.
“Obamacare is going to result in far more anecdotes and personal testimonies of its problems – the increased costs and the diminished choice and the regulatory strains – than it will positive stories,” Levi said.
“I think that we need to show what the real impact is on people,” he added.
Health care policy experts said the law’s expected effects on the nation’s doctors could be disastrous, but have not received much attention.
“Obamacare’s implementation is already pushing doctors in small practices toward shutting down, seeking early retirement, or moving into larger practices with the infrastructure to handle the bureaucratic burdens and reporting requirements,” said Ben Domenech, the managing editor of Health Care News at the Heartland Institute.
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