President Obama wants you to buy health insurance. Like, a lot.
The president has undertaken a months-long effort to convince people, particularly the Millennials who populate his political base, to give their business to America’s largest insurance companies. This sounds odd for a guy who used a populist pitchforking of “big insurance” to goose his health law over the finish line in 2010.
But it’s not as odd as you might think. Obama built his law in private in conjunction with the same companies he was skewering in public. The same goes for the drug companies that were the preferred targets of Democrats for most of the pre-ObamaCare era. Why?
Unable to unite his party behind his vision for a government-run insurance program open to all Americans, Obama outsourced the sales job to insurance and drug companies to get the deal done. His pitchfork routine was in part about gaining an upper hand in negotiations with his insurance and PhRMA partners, but mostly about appeasing liberal lawmakers who were unhappy that Obama’s more liberal vision had vanished. They got Hillary Clinton’s health law even though they elected Obama. But it was insurance and drug lobbyists who did the hard work of squeezing moderates into the already unpopular plan. They sold what Obama could not.
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