Seven in 10 not familiar with exchanges, unchanged since September
PRINCETON, NJ -- Although federal and state health insurance exchanges opened on Oct. 1, 71% of Americans who lack health insurance -- the primary target group for the exchanges -- say they are "not too familiar" or "not familiar at all" with them, little changed from last month. At the same time, 28% of uninsured Americans say they are very or somewhat familiar with the exchanges, up slightly from 25% last month.
The exchanges are online insurance marketplaces that allow eligible Americans to find health insurance plans, as required by the 2010 Affordable Care Act. Many Americans have had difficulty signing up for insurance at the exchanges since they opened, due to heavy traffic on the websites and technical glitches plaguing them. It is unclear how many Americans have signed up for insurance since the exchanges opened; the Obama administration has not yet released enrollment figures.
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