Wellmark Blue Cross Blue Shield decides to launch three ads that tell people to avoid the Healthcare.gov Web site, because its own site works so much better.
Such a struggle.
(Credit: Wellmark/Ad Age screenshot by Chris Matyszczyk/CNET)
A couple of days ago, I received two letters from my health insurance company.
One welcomed me to its autopay system -- which was a touch odd, given that I had been in its autopay system for many years.
The second told me that I was about to have my health insurance cut off, as I hadn't paid my monthly bill.
Please forgive me, then, if I'm not bathed in admiration for the way health insurance companies do business. There is one, however, that wants me (and you) to believe it's the apogee of efficiency.
Wellmark Blue Cross Blue Shield wants you to know that the Obamacare Web site is just a painful affair, while its Web site will cure you of all ills.
I am grateful to AdAge for revealing three ads that this no doubt fine, efficient, and gloriously well-priced insurance company has released in Iowa and South Dakota.
These ads portray health-related situations that somehow go wrong. There's the urine sample jar that won't open, the blood pressure gauge that insists on farting, and the reflex test that causes the wrong knee to react.
The words offer you enormous comfort in this hour of your need: "Things don't always work like they're supposed to do. Good thing the government exchange isn't the only place to buy health insurance."
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