MSNBC has announced a plan to turn away from left-wing opinionating and towards hard, objective news coverage. The network has been cratering in the ratings for years but just now figured out that left-wing talk radio-with-pictures hosted by male and female Rachel Maddow clones isn’t a ratings-grabber. The Wrap reports that three unnamed MSNBC anchors resent the change:
Network insiders told TheWrap at least three of the network’s anchors — two of them higher-profile — are not on board with network chairman Andrew Lack and president Phil Griffin’s daytime overhaul from progressive firebrand to traditional news format.“Hard news is a mistake,” one insider told TheWrap of direct conversations with one anchor.Another anchor has said in public that Lack and Griffin have a fundamental misunderstanding of MSNBC’s audience.“Older people aren’t eager to get their news from people like Ronan Farrow or Chris Hayes,” the anchor told TheWrap’s insider.
The Wrap adds that part of the internal frustration is over the fact that MSNBC does not appear ready to change it’s left-wing primetime line-up with Rachel Maddow, Chris Hayes and Chris Matthews. Only daytime will move to a hard news format.
Full story here.
