Mooch not pleased.
OAK BROOK, IL (Marketwired via COMTEX) — McDonald’s Corporation today announced the appointments of Robert Gibbs as Executive Vice President, Global Chief Communications Officer and Silvia Lagnado as Executive Vice President, Global Chief Marketing Officer. Both will report to McDonald’s President and CEO Steve Easterbrook.“Robert and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” said Easterbrook. “Returning excitement to our business proposition and brand is foundational to our turnaround plan, and Robert and Silvia — with their respective teams — will play critical roles in bringing this strategy to life.”In his new role, Gibbs will lead McDonald’s corporate relations group, which manages internal and external communications and government and public affairs. He will lead McDonald’s in communicating clear, coordinated messages to internal and external constituencies, enhancing the brand and supporting corporate strategies.
Step #1: Hire this man as the new face of McDonald’s:
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