Obamacare Navigators are being told to smile as they sell President Obama’s failed healthcare law to the public. That’s according to a 217 page manual, the Health Insurance Marketplace Navigator Standard Operating Procedures Manual, released by the Department of Health and Human Services (HHS) Center for Medicare and Medicaid Services on Monday. Will their pitch sound something like this?We’re going to strangle you with regulations, smother you in bureaucracy, make it next to impossible for you to find full-time work, and intrude in the some of the most intimate decisions you’ll make in your life… But we’re smiling, so you should be happy about all of this!
Perhaps not. But sadly, none of this is a joke. The administration states:
Section 2.2.1 Smile –Maintain a Positive DemeanorThis is the most simple and most powerful tip for consumer assistance (and most interpersonal interactions). Smile. Smilesare contagious; usually when you smile at somebody they will smile back at you. Do not pretend to smile, or produce a false smile; these are easy to spot and send the wrong messages. Relax, gain eye-contact, and smile naturally. This will help consumers to feel at ease and welcomed. You will come across as friendly and approachable, setting the scene for positive interaction. If you are talking to somebody on the telephone, you can still smile; your voice sounds different when you smile and are happy. Consumers are more likely to want to talk to a cheerful person with an enthusiastic personality and by smiling while you talk you can help to project this.
Section 2.2.6 tells the Navigators to “Be Memorable – For the Right Reasons.”
Try to make consumers’ experiences positive ones that they will remember and share with others.
Section 2.2.7 tells the Navigators to be thankful:
Kindness and gratitude can improve the quality of any relationship.
#Creepy.
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