Tuesday, September 17, 2013

Ex-Obama aide to sell health reform to Hispanics

** FILE ** President Obama signs the Affordable Care Act in 2010 at the White House. A nonprofit led by a former aide for President Obama will target the Hispanic population — particularly mothers — in the coming weeks as part of the push to inform Americans about potential benefits under the new health care law.

Enroll America officials say the fast-growing Hispanic population accounts for about a third of the uninsured population who will be eligible to enroll in state-based insurance markets, known as exchanges, tied to the Affordable Care Act.



The exchanges are portals where Americans without employer-based coverage can buy coverage, often with the help of government subsidies. Open enrollment begins Oct. 1 for coverage that takes effect in 2014.

Enroll America’s president, Anne Filipic, a former deputy director of the White House Office of Public Engagement, said the group is sending out field teams to work with Hispanic community groups in states like Florida, which has a high number of uninsured residents.

They will put a special emphasis on reaching out to mothers, who hold sway over young people.

For the law to work, young, healthy Americans need to enroll in the exchanges to balance out the risk pool when sicker persons with pre-existing conditions enter the individual market because they can no longer be denied coverage.

Republican critics of the law have pointed to rate hikes in select states — premiums are expected to fall in others — as proof that Obamacare is a misguided attempt by the federal government to inject itself into the insurance market.

Via: Washington Times


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