If you’re between the ages of 18 and 34, the Obama administration is gearing up to hit you with a hard sell like you’ve never seen before. Lady Gaga, Jennifer Hudson, Amy Poehler and other celebrities are pressing you to sign up for insurance under the Affordable Care Act.
Health Secretary Kathleen Sebelius is handing out hundreds of millions in grants to get people to buy, and pressing companies to spend their own money too.
It has to be a hard sell, because it’s a bad deal for you: The system needs you to pay through the nose to make the ObamaCare math work.
This campaign is aimed at young people in general, but at Hispanic youth in particular, since Hispanics make up almost a third of the nation’s nonelderly uninsured population. That makes it of particular concern for the Libre Initiative, the group I lead, which focuses on advancing economic freedom among Hispanics.
President Obama even traveled to California on a visit aimed at building support in the Hispanic community and in Spanish-language media. The White House hopes 2.7 million young people will sign up, and that Latinos lead the way. The Libre Initiative is promoting a real debate in this community about how we can do better.
The White House is avoiding a pitch that convinces young people they’re getting a good deal — because they aren’t. According to recent research by the National Center for Public Policy Analysis, about 3.7 million of those ages 18-34 will save at least $500 if they choose not to buy health insurance and instead pay what the Obama administration calls the “shared responsibility” penalty. Another 3 million will save $1,000.
The White House is avoiding a pitch that convinces young people they’re getting a good deal — because they aren’t. According to recent research by the National Center for Public Policy Analysis, about 3.7 million of those ages 18-34 will save at least $500 if they choose not to buy health insurance and instead pay what the Obama administration calls the “shared responsibility” penalty. Another 3 million will save $1,000.
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